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And that's just what Herschel delivered, dominating the market and collaborating with brands like Coca Cola, Apple, and Stussy. But now, it's time to expand. "We don't want to get comfortable," Jamie said. "We love to grow and we want to change." That change this year comes in the form of two apparel lines, Voyage and Forecast, to be released in July at stores that already sell the brand's bags like Nordstrom, Urban Outfitters and Bloomingdale's. With one line focused on weather-ready rain gear and the other focused on packable outerwear, it's not really a departure from the travel-minded lifestyle the brand is already themed around. "It just feels like an extension of our DNA," Lyndon says. "It feels like we've been doing it all forever," For the launch range, Herschel product designer Kenta Goto designed three Voyage silhouettes (a coach's jacket, anorak, and parka) and two Forecast styles (a hooded coach's jacket and parka). With prices ranging from $69 to $99, the pieces look to the '90s and late '80s for inspiration.
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